AddEvent: Simplifying Event Management for My Clients

As a web developer, my journey revolves around finding tools that not only make my job easier but also enhance the value I provide to my clients. Among the plethora of options out there, there’s one tool that has truly stood out in transforming how I help market events on my client’s websites. Introducing AddEvent.

At its core, AddEvent is all about streamlining event management. What initially caught my attention was its ingenious “Add to Calendar” button. This nifty feature has become my secret weapon for adding a touch of convenience to any website, no matter the context. Whether it’s seamlessly placed on sales pages to ensure potential customers never miss an event, thoughtfully integrated into thank-you pages, or even embedded within email campaigns, AddEvent lets me put the power of event reminders right in the hands of users.

What I appreciate about AddEvent is the flexibility it offers. Placing the “Add to Calendar” button exactly where it’s needed is easy-peazy. As someone who is often neck-deep in code, I relish solutions that let me achieve this level of functionality without actually having to dive into convoluted code. However, I should note that for developers there is the flexibility of working with their API as well. I can honestly say that out of the gate, AddEvent hits the mark perfectly by being user-friendly, letting me set up with ease and without unnecessary complexity.

But there’s more to AddEvent than just the Add to Calendar button. It’s about elevating the user experience. By enabling users to save events to their calendars with a simple click, AddEvent helps eliminate the risk of missed engagements. It’s all about convenience, and that’s what keeps users engaged and events well-attended.

Suffice it to say, AddEvent has become an integral part of my marketing workflow. However, it’s essential to offer a balanced perspective. So, let’s take a closer look at the pros and cons of AddEvent, shedding light on both its strengths and areas for improvement:

Pros and Cons of AddEvent


  • Event Attendance Boost: With convenient features like automatic “Add to Calendar” options, RSVP collection, “Subscribe to Calendar” options, and engagement through unique landing pages, AddEvent significantly contributes to increasing event attendance.
  • Customizable “Add to Calendar” Button: The seamless “Add to Calendar” button lets users save events with a single click. Its customization options ensure it harmonizes with your website’s design seamlessly. This feature enhances user experience and boosts event attendance.
  • Versatile Embedding Options: Whether it’s your website’s sales page, thank-you page, or email campaign, AddEvent offers versatile embedding options. This flexibility means you can strategically place the “Add to Calendar” button where it matters most, enhancing engagement.
  • User-Friendly Customization: AddEvent’s customization options are user-friendly yet powerful. You can easily match the style of your website, ensuring a cohesive look and feel. This attention to detail elevates the overall user experience.
  • Email Campaign Integration: For those engaged in email marketing, AddEvent is a true asset. AddEvent simplifies email campaigns by providing “Add to Calendar” links that work with various email campaign tools, including Mailchimp, Marketo, HubSpot, Salesforce, and more.
  • Event Landing Page: AddEvent’s automatic creation of event landing pages is a boon. These pages offer a dedicated space for users to learn more about your event and add it to their calendars. Customizable and shareable, they contribute to event awareness.
  • Wide Compatibility: AddEvent works seamlessly with major website builders, including WordPress, Wix, Weebly, Squarespace, and custom websites, offering flexibility in integration.


  • Limited Free Tier: The free tier offers a taste of AddEvent’s capabilities, but for more advanced features and higher usage, transitioning to a paid plan might be necessary.
  • Limited Pre-made Designs: Add to calendar buttons could use more designs.
  • Learning Curve for Deep Integration: While the basics are user-friendly, deeper integrations using the API might require some development skills. However, AddEvent’s excellent documentation and responsive support mitigate this. 

In conclusion, as someone who is deeply engaged with various technology solutions, I can honestly say there is no perfect system. Even with the limitations I have identified, I confidently recommend AddEvent as a must-have tool in your marketing toolkit.  

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